Sourav Ganguly Partners with AI Start-up Kabuni to Revolutionize Cricket Coaching in India | Mumbai | November 11, 2025
Former Indian cricket captain and BCCI president Sourav Ganguly has embarked on a new innings — this time off the field. In a groundbreaking move that blends sports and technology, Ganguly has partnered with the UK-based AI education and performance start-up, Kabuni, to revolutionize cricket coaching and training accessibility in India.
The collaboration, announced on Monday in Mumbai, aims to create AI-powered digital coaching ecosystems that will make professional cricket training affordable, data-driven, and available to athletes from every corner of the country.
🧠 A Visionary Partnership for the Future of Cricket – sourav ganguly
Speaking at the launch, Ganguly described the partnership as a “next-generation step” in building smarter, more inclusive coaching systems for India’s vast cricketing population.
“Talent exists everywhere in India — from Mumbai to Mizoram, from Chennai to Chhattisgarh — but access to quality coaching is uneven.
With technology, we can change that. Every child should have the opportunity to learn the right technique, regardless of where they come from,” Ganguly said.
The partnership will leverage Kabuni’s proprietary AI platform that analyzes player performance through video, motion tracking, and predictive modeling. The technology can assess batting stances, bowling actions, and fielding movements — providing feedback that traditionally only elite academies could offer.
By integrating this AI-based performance analysis with mentorship from certified coaches, the initiative aims to create India’s first nationwide digital coaching network for cricket and potentially other sports in the future.
⚙️ How the Technology Works – sourav ganguly
The Kabuni platform uses AI-driven biomechanics and computer vision technology to break down every movement of a player’s action — whether it’s a batsman’s backlift, a bowler’s release angle, or a fielder’s reaction speed.
Once uploaded, the AI engine generates real-time feedback, pinpointing flaws and recommending corrections. The system also provides training plans, personalized drills, and progress tracking over time.
This data-driven approach will allow coaches to monitor hundreds of players remotely — a massive advantage for a country like India, where access to qualified coaches is often limited to major cities.
Kabuni CEO Niraj Shah, speaking alongside Ganguly, explained the scope of the project:
“Our goal is to democratize high-quality coaching using artificial intelligence. We want to empower coaches and athletes to use data the same way professionals do — with insights that lead to measurable performance improvement.”
🏏 Dada’s Drive for Development – sourav ganguly
Known for transforming Indian cricket’s mindset during his captaincy, Sourav Ganguly’s involvement gives the project both credibility and passion. Since his days leading the Men in Blue, Ganguly has emphasized structure, discipline, and accessibility in player development — qualities that align perfectly with the Kabuni vision.
Post his tenure as BCCI President, Ganguly has focused on grassroots growth, mentoring programs, and tech-led infrastructure. His association with Kabuni marks a continuation of that philosophy — ensuring India’s next generation of cricketers grows up smarter, stronger, and more prepared for modern cricket’s demands.
“Technology doesn’t replace coaches,” Ganguly said. “It enhances them. It gives them tools to understand their players better and to help them achieve consistency — that’s what builds champions.”
📲 Reaching the Grassroots
The AI-enabled coaching app, expected to launch early next year, will operate on a freemium model — basic analysis and training feedback will be free, while advanced sessions, expert consultations, and live digital mentoring will be subscription-based.
Pilot programs are already planned in West Bengal, Maharashtra, Tamil Nadu, and Uttar Pradesh, with support from local cricket associations. The long-term goal is to reach over one million young cricketers within three years.
Additionally, the platform will integrate with existing cricket academies to help local coaches adopt the AI system for their training modules, allowing rural and semi-urban players to receive near-professional feedback without leaving their hometowns.
🌍 The Future of Coaching in India
India’s sporting landscape is rapidly embracing artificial intelligence — from analytics in IPL franchises to wearable tech used by national teams. However, Ganguly’s collaboration with Kabuni marks the first structured attempt to make AI a tool for player development at the grassroots level.
Industry experts see this as a potential turning point for Indian cricket — where the blend of traditional coaching and advanced analytics could uncover the next wave of talent with unprecedented efficiency.
Cricket analyst Harsha Bhogle commented on social media:
“This move by Sourav Ganguly could do for coaching what IPL did for cricket exposure. Talent meets technology — that’s India’s next sporting revolution.”
🚀 A New Innings Begins
As Ganguly stood alongside young cricketers during the event, his message was clear — this initiative is not just about machines or algorithms, but about opportunity.
With the AI revolution taking hold in Indian sport, and with Dada’s unwavering commitment to building future champions, the partnership between Kabuni and Sourav Ganguly could well become the blueprint for how India nurtures its next generation of cricketers — smarter, sharper, and globally competitive.
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